Tinsley Innovations
Personal Interviews
Personal Interviews with Main
Characters
November 4, 2009 - NPR, Florida
Hope, let’s begin with you.

First off, what’s with the outfit? It doesn’t look like
business attire.
We are here today to interview Hope, the Intern, and
the Enterprise Architect. They have been celebrating
the completion of the making of the book, Enterprise
Architects: Masters of the Unseen City.
This is what I wore
in the making of the
book. We acted as
archaeologists
digging through the
layers of
technology. There
are some very close
parallels between
archaeology and
Enterprise
Architecture.
How was it working with the Enterprise Architect?
It was fast- paced. We had a lot to do in a short
time. Having the opportunity to work with
someone with the level of experience of an
Enterprise Architect was just plain fun. We
collaborated on everything. With his wisdom and
my desire to learn we made a great team.
What do you think others will take away from
reading this book?
They should have a
much greater
appreciation for the
role of an Enterprise
Architect. Those in
the business that do
not understand much
about Information
Technology will be
able to grasp what to
expect from their
Enterprise Architect.
On the other side,
the Enterprise
Architects will be able
to better understand
how to meet the
expectations of their
business partners.
OK, now let’s put the Enterprise Architect on the
hot seat.
For starters, why did you bring an intern in to help?
Capturing and cataloging
all of an organization’s
business Information
Technology artifacts is a
big job. It is not a job for
just one person. Hope
was a big help. She is
very organized and was
able to quickly
understand how the
models were being used.
She has learned these
standard models in
school, but this was her
first practical application.
What is your take on the Archaeological /
Enterprise Architecture parallel?
It is a very interesting parallel. Archaeology has
been around for a long time and Enterprise
Architecture is in its infancy. We Enterprise
Architects need to draw on any parallels that can
help us better understand where we are going.

I like this parallel because it brings symmetry to
the entire process. For example, Archaeologists
must plan their dig, collect and catalog artifacts,
protect their dig, and in the end use spatial
visualization techniques to help everyone see their
findings. This sounds just like Enterprise
Architecture.
Can you tell us what the “Unseen City” is without
revealing the book’s conclusion?
Let me say that the secret is in the Archaeology
parallel. I can’t go any further without giving away
the ending.
What do you see as the main take-away for
someone reading this book?
I hope they will see the
value of the
visualization of
business Information
Technology. I hope
they get a feeling of the
major changes
occurring in the use of
Information
Technology, changes
that are being driven by
cloud computing, social
networking, and
interactive virtual worlds.
This question is for both of you.

How was the chemistry between you two during the making
of the book?
Hope: It was good and
productive. We often
discussed the issues,
but we never argued.
EA: Hope is right. We
worked together very
well. We always kept
the business at the
forefront and viewed
technology as an
enabler.
Thank you both for the interview and I am sure that many
will benefit from your new book.